In a world with lightening speed trend cycles, how can we as brand builders keep up? We can’t. If we can focus on building a brand based on longevity, the job gets easier. So here are 3 tips, on exactly how to do build a brand identity that outlasts a trend cycle.

When starting to first dive into the world of branding, it may seem as though the most important thing is visuals. However, those who know that branding is bigger than their brands look like are on the fast track to making a lasting impression. So here are a few tips to make sure your brand personality resonates with your audience beyond the look.

The reign of Instagram has resulted in us living in an aesthetics conscious world. We love things just because they are beautiful and they look good on the grid. This extends to packaging. But have we sacrificed function for form in the packaging game? I certainly hope not. So here are a few tips to make sure your packaging communicative - as well as pretty.